VLOG: Stephen's Top Tips For Conversion Rate Optimisation

Posted in Talks by Hannah Mead

In business, it's great to have new ideas; it helps to keep your organisation at the forefront of innovation and means you're not doing the same rinse and repeat stuff for your clients. But, how do you test these new ideas to make sure that you're not wasting huge amounts of money, time and resource on something which might actually be a bit pants?

Stephen Pavlovich's talk at Digital Gaggle, was about Conversion Rate Optimisation (CRO) and how you can apply experimentation across your entire business (and not just on your website). For those of you who didn't make it to Digital Gaggle, Stephen (CEO of conversion.com) has summed up the key points from his talk in this handy video...

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Hannah Mead
Hannah Mead

Hannah is the Marketing and Events Intern at Noisy Little Monkey.

Meet Hannah Mead

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