To create a viral video these days, it seems all you can do is cross your fingers and hope for the best. Whilst there's not a guaranteed formula for creating a great piece of shareable video content, Tiff Maddox (Creative Lead at Rubber Republic) had some great tips for the crowd who watched her talk at Digital Gaggle. One of the tips involved remembering her A.R.S.E. (don't ask). If you'd like some advice for creating great shareable video, give this short video a watch - it's SUPER useful. We promise.

This gal is just full to the brim of knowledge about video. If you're hungry for more (and want a bit of a chuckle - not at her, she's just well funny), then you can check out the full talk below.