• magnifying glass icon
    • left wave svg right wave svg
      2 Mins

      What is a good Time To First Byte (TTFB)?

      What is a good Time To First Byte (TTFB)? Featured Image
      Published on Jul 15, 2016 by Jon Payne

      Time To First Byte (TTFB) is important for web marketers because there’s a statistically significant correlation between a fast TTFB and a high ranking on Google for generic search terms (e.g. those not including your brand name). Here's a beginners guide to how it's measured, how you can check yours and what qualifies as a good Time To First Byte (TTFB).

      Time to First Byte (typically abbreviated to TTFB) is the measurement of time it takes for the initial computer handshake between your browser (Chrome, Firefox, Safari, etc) and the website you're visiting. 

      Time to First Byte (TTFB) is the measurement of time between:

      Someone typing in your web address into their web browser and hitting “Enter”


      The moment that your website replies with “I’m alive”

      Time To First Byte isn't about how long it takes your entire webpage to download, nor is it a measure of how quickly all the pictures load.  It's just about that initial connection; and it's that which is important.

      How to check TTFB

      This free, unique Monthly Website Health Checklist compiled by the team at Noisy Little Monkey will give you the low down on how to check your (and your competitors) TTFB - plus much more besides!

      Ideally your TTFB needs to be faster than the TTFB of all your competitor websites.

      So, what is a good Time To First Byte? Generally, under 0.3 seconds is what the SEO consultants at Noisy Little Monkey consider to be a good rule of thumb,

      If your website's TTFB sucks, talk to your the people with whom you registered the Domain and your hosting company and ask what they can do to help! Our SEO clients benefit from super fast TTFB as part of the service but - surprise surprise - we charge a market leading fee, so it's probably worth you shouting at your hosting company for free, before you pay us to do so.

      Further reading on TTFB

      What’s my Time To First Byte

      Improving Search Rank by Optimising Your Time to First Byte

       Image Credit: Flava Flav

      Jon Payne

      Founder and Technical Director of Noisy Little Monkey, Jon blogs about SEO and digital marketing strategy.

      Related Articles

      A hand pointing at a report
      Topic: HubSpot, Sales Tips (4 Minute Read)

      HubSpot and the quest for a single source of truth

      A young black woman works on a laptop smiling
      Topic: HubSpot, Sales Tips (4 Minute Read)

      The spotter’s guide to HubSpot Sales Hub tiers

      Subscribe to our blog

      Get monthly digital marketing tips sent straight to your inbox want to know what you expect before you subscribe? You can preview the monthly newsletter right here.