What is an "outbound" link?

Posted in SEO, Posted in Glossary by Jon Payne

An outbound link is one which points from one (or more) of your web pages to a piece of content that is on a different website.

simple outbound link diagram

These outbound links are used so that people can easily find their way to important nuggets of information on other parts of the internet.

Because we typically only link to sites we can trust, when we link to another website we are effectively telling Google to trust that site too.

Jon Payne
Jon Payne

Founder and Technical Director of Noisy Little Monkey, Jon blogs about SEO and digital marketing strategy.

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