What is Downtime?

Posted in SEO, Posted in Glossary by Steven Mitchell

What is downtime?

Downtime is the amount of time that your website is unavailable and cannot be accessed by visitors.  You can track it yourself with all sorts of tools, such as Pingdom or GTMetrix

Why does it matter?

Search engines are compelled to serve the best results possible to a visitor’s queries. While this has a lot to do with the content on the page, they also take reliability into consideration. If a website is prone to downtime, search engines are less inclined to serve it as a result.

What should I do about it?

This is one for the techies – or the hosting company. Downtime is usually a symptom that you need a better server, or that the server has a configuration issue.

Steven Mitchell
Steven Mitchell

Ste likes to mess about with the techie side of SEO. As such his blogs are mainly about SEO or rants about bad web development practice.

Meet Steven Mitchell

Monkey Mail 💌🍌

Get monthly digital marketing tips sent straight to your inbox.

Want to know what to expect before you subscribe? You can preview the monthly newsletter right here.

Don't worry - we won't EVER share your email with anyone. Even if they offer us a million quid. It says so in our privacy policy.
If you would like to offer us a million quid, email at once.