What is downtime?
Why does it matter?
Search engines are compelled to serve the best results possible to a visitor’s queries. While this has a lot to do with the content on the page, they also take reliability into consideration. If a website is prone to downtime, search engines are less inclined to serve it as a result.
What should I do about it?
This is one for the techies – or the hosting company. Downtime is usually a symptom that you need a better server, or that the server has a configuration issue.