• magnifying glass icon
    • left wave svg right wave svg
      0 Mins

      What is Downtime?

      What is Downtime? Featured Image
      Published on Oct 11, 2016 by Steven Mitchell

      What is downtime?

      Downtime is the amount of time that your website is unavailable and cannot be accessed by visitors.  You can track it yourself with all sorts of tools, such as Pingdom or GTMetrix

      Why does it matter?

      Search engines are compelled to serve the best results possible to a visitor’s queries. While this has a lot to do with the content on the page, they also take reliability into consideration. If a website is prone to downtime, search engines are less inclined to serve it as a result.

      What should I do about it?

      This is one for the techies – or the hosting company. Downtime is usually a symptom that you need a better server, or that the server has a configuration issue.

      Steven Mitchell

      Ste likes to mess about with the techie side of SEO. As such his blogs are mainly about SEO or rants about bad web development practice.

      Related Articles

      Topic: webinars, Email marketing (33 Minute Read)

      Email Marketing Tips For 2021 - A Business As Unusual Webinar

      Business as Unusual - The Secrets To A Flawless Influencer Campaign
      Topic: Social Media Marketing, webinars (38 Minute Read)

      The Secrets To A Flawless Influencer Campaign - A Business As Unusual Webinar

      Subscribe to our blog

      Get monthly digital marketing tips sent straight to your inbox want to know what you expect before you subscribe? You can preview the monthly newsletter right here.