Noisy Little Monkey's biggest fans will have noticed that Digital Gaggle - the South West's best digital conference for professional marketers - will be returning on Thursday 28th October as both an in-person and online event. It'll be the first in-person event in over two years 🤯
We've got some fantastic marketing experts joining us for the return to in-person activities so without further ado... Here's who has been revealed as part of the Digital Gaggle speaker line up so far.
Purna Virji - Senior Content Solutions Consultant at LinkedIn
Purna Virji is a globally recognised content strategist. She has been named by Adweek on their Young Influentials List and was crowned the Search Personality of the Year by the US Search Awards. Purna is a columnist and top-rated international keynote speaker who regularly speaks at conferences such as AdWeek, DMEXCO, The Next Web Conference and INBOUND.
Her talk 'Reuse and Recycle: How to Build a Sustainable and Scalable Content Creation Strategy' will provide attendees with actionable tips for developing and distributing content that will drive real results.
Marketers regularly cite a lack of time/resources as one of their biggest hurdles to content creation. But creating good content doesn’t have to cost a ton of time or resources. Every single piece of content your brand creates can serve you consistently for years if you can optimise, improve, re-share, re-publish, or remix it into new formats for fresh opportunities.
Takeaways from Purna's talk include:
- Discover a simple process for finding hidden gems within your existing content.
- Learn how to strategically recycle hit content so it can serve you consistently for years on end.
- A content strategy plan on a page to help you turn ideas into action.
Antonia May Cross - Campaigns and Communications Manager at Caring in Bristol
We're SO excited for this session and, as Antonia was announced as Rife Magazine's 30 under 30 in 2020, she's certainly one to watch and learn from.
Antonia manages the external communications, brand, press, and marketing for Caring in Bristol. The homelessness charity has experienced rapid growth in the past four years in part by adopting a bold, creative marketing style and adhering to strict communications values: no messaging, imagery, or press that furthers stereotype or stigma. She works tirelessly to challenge perceptions of homelessness, and non-profit marketing tactics which come at the expense of systemic change.
Her talk 'How To Make A Big Impact On A Small Budget – Marketing In Times Of Crisis and Beyond' will be a case study of how Caring in Bristol pivoted their comms strategy during the pandemic. Attendees will learn how to:
- Evaluate their brand infrastructure and why you need to research your brand drivers
- Figure out how to position yourself within your market
- Leverage the ADKAR Model for Change in your communications strategy.
This talk is well-suited for marketing managers who have a limited budget and want to futureproof their marcomms strategy.
Helen Pollitt - SEO Team Manager at iTech Media
Helen manages an SEO team at iTech Media. She has a passion for teaching and training in SEO and digital analytics and has had articles featured in Moz and Search Engine Land. She's spoken at Brighton SEO, SMX London, Search Leeds and Learn Inbound - quite the impressive roster! Helen has over a decade’s experience working in digital and loves seeing sites benefit from great SEO strategy.
Helen's talk, 'Hold Up! Where Has My Organic Traffic Gone?' will be a deep dive into how to diagnose organic traffic drops with your website and the SEO strategy you'll need to develop to fix the problems. Takeaways will include:
- Easy processes for identifying what's caused a traffic drop
- The free/low cost tools you'll need and how to use them
Shahina Meru - Director of Conversion Rate Optimisation at Merkle
Shahina is Director of Conversion Rate Optimisation at Merkle, a global, award-winning performance marketing agency. Advocating for customer centricity, she brings together her expertise in consumer psychology, CRO, and user experience to drive successful digital optimisation strategies for her clients. She is also a regular speaker at conferences around the world such as SearchY, SMXL and SEMRush Marketing Show.
Her talk is called... 'Amplify Your Marketing Campaigns With Conversion Rate Optimisation'. Investing in performance marketing will bring the traffic, but won't necessarily convert these users into customers. Amplify your marketing campaigns with the power of Conversion Rate Optimisation (CRO) to help you get more conversions from the traffic you already have. In this session Shahina will share her expertise on how to use CRO strategies to create relevant experiences post-click to drive conversions, resulting in higher conversion rates, lower CPAs, higher ROAS and in turn increased overall revenue.
There's two more speakers to be announced for the line-up... keep your eyes on the blog for the next update 👀