Why Brands With Purpose Are The Future In A Competitive Sector
Published onApr 16, 2019byClaire Dibben
How do you get cut through in a competitive market space? You create a brand with a purpose. At least that's what Fox, Marketing Director of Pukka Herbs, had to say on the matter at Noisy Little Monkey's digital marketing conference last week.
At Digital Gaggle, Fox discussed the organisation’s core partnerships – especially B Corp and 1% for the Planet – and provided the audience with some insights as to how Pukka Herbs' marketing strategy helps them cut through the noise online. He also discussed how their most recent work in the digital space with Pukka Collective, an online well-being community, is a sign of things to come.