Why Your App Needs to be Like Justin Bieber
What do Justin Bieber and your app have in common? Turns out, more than you’d expect!
So, you want an app?
It's simple. He’s got a fantastic user interface, great content (I prefer his newer stuff, tbh) and he totally knows his audience. That’s not to say he won’t eventually branch out and create his own clothing range but right now he is focusing solely on what he’s good at. This is what you want your app to be like.
What does this mean for your app (but with fewer Bieber references)?
Find the right dev.
How do I look?
You also need to think about the phone your app is most likely to be used on. iPhone? Then design your app for iPhone. Android? Same thing. Make sure your app interface is designed for the people using it and the OS they’re using.
It’s their house. not yours. Don't immediately ask to see their knicker drawer.
Unlike a website, an app is something that your audience puts on their device. It’s personal. You’re basically in their home, so be courteous. We have pictures, numbers and messages on our phones that are all private and we don’t want to feel like an app is invading our personal space. Imagine if Bieber came round your house and wanted to rifle through your knicker drawer. Most people probably wouldn’t let him.
- Find your niche – be clear on what the purpose of your app is and then stick with it
- Spend time finding a good app development team who understand what you need and are ready to help you every step of the way
- Create a user interface that works for your specific target audience and tailor it for the mobile environment it’s going to be used on (iPhone, Windows, Android etc.)
- Think about your customer journey - what will they need to know about your app before they download it?
Also think about the best way to get the information or payment you want from them once they’ve downloaded.