Jakob Nielsen the usability Guru has recently published his most recent report into web use....
"The designs have become better but also users have become accustomed to that interactive environment," Dr Nielsen
"Now, when people go online they know what they want and how to do it", he said.
This makes them very resistant to highlighted promotions or other editorial choices that try to distract them.
"Web users have always been ruthless and now are even more so," said Dr Nielsen.
"People want sites to get to the point, they have very little patience," he said.
"I do not think sites appreciate that yet," he added. "They still feel that their site is interesting and special and people will be happy about what they are throwing at them."
Read more here BBC News
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