Oak Furnitureland is the largest retailer of - you guessed it - oak furniture...in the land. They have over 99+ stores nationwide and operate an ecommerce website which receives over tens of thousands of visits per day.
Oak Furnitureland were looking for an agency who could help them launch their new range of nursery furniture which would be available to purchase both online and in-store. Using an integrated search and social campaign, they wanted to increase the footfall of traffic to their stores as well as increase the amount of visitors to their website. We were challenged to help them achieve this without dipping into their substantial TV advertising budget. And we did just that.
“Everyone at Noisy Little Monkey is very easy to work with. They are knowledgeable in their specialist areas and talk to you in layman’s terms. Due to the challenging nature of working in retail, at times we have to brief things in with very little turnaround time and yet their team deliver high quality work every time.”
- Vikki Chave, Head of Performance Marketing at Oak Furnitureland
The first thing you should probably know is that Oak Furnitureland have their own in-house digital marketing team. We were brought in because they needed a proven search and social agency to increase their capacity. Our first steps were to identify weaknesses in their current site and empower their in-house geeks to make the changes required. We started by doing some important website tests.
We tested their website for hundreds of issues that we believe to be fundamental ranking signals used by Google, both for organic search and local results. We reported on our findings and suggested that the team make improvements to the content of their web pages, their web server setup, and their product schema (to name just a few!) These little tweaks aren’t earth shattering but together they help to increase the online visibility of a business and therefore drive more traffic to the website.
Next, we started creating a strategy for their social media campaigns. To start us off in the right direction, we sat with their Sales and Marketing teams and really got our heads around who their target customers were. The Oak Furnitureland team wanted to reach out and engage parents and prospective parents with their campaign. We helped them come up with content which would target and engage these audiences on social. It would also help with their SEO since the majority of the content would live on the Oak Furnitureland website.
Then we set up social advertising and managed the targeting of their nursery ads. After a bit of testing, we found that Facebook adverts generated the best ROI for Oak Furnitureland’s target audience. Perhaps that was because these ads performed in the top 1% of all Facebook ads worldwide! Pretty great, eh? As part of managing the social campaigns for the Oak Furnitureland nursery range, we worked on blogger outreach too. We created a survey and posted this in various Facebook groups. We turned the responses we received into valuable blogs which provided first hand tips to new parents.
Our integrated search and social media campaign for Oak Furnitureland helped generate significant social engagement, website traffic, and increased revenue for their new nursery range within the first three months of their new product launch.
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