“By the way, if anyone here is in marketing or advertising…kill yourself. Thank you. Just planting seeds, planting seeds is all I’m doing. No joke here, really.”
Bill Hicks
Planning a successful marketing strategy is a bit like teenage sex. Everybody says they're doing it and your mates all brag that they're the best at it... but in reality, no one is actually doing it (strategy that is....).
Are we targeting the right online audience? Is the content we're producing doing the job? Are we actually hitting our goals, targets and KPIs?
These are questions we often find our clients asking themselves, and the answer, in most instances, ends up being the same - "Nope."
Typically that question is swifly followed up with "Bloody hell, why doesn't anything work like it should?"
At Noisy Little Monkey, we offer something quite special - the Inbound Marketing Roadmap (or IMR if you, like all decent people, love an abbreviation). For layfolk, it's a comprehesive online strategy guide. For the next 12 months, this document will be your step by step battleplan geared towards total world domination a.k.a. lead generation.
So what do I get from my Roadmap?
First things first, we kick off with a workshop. That's half a day with you and your team plus some Inbound Marketing monkeys to cover the following:
- Who are you?
- What's your Mission, Vission and Values?
- Who are your ideal customers?
- What do you want to achieve?
- What's gonna hold you back?
- What are your plans going forward?
- Who are your competing with
Effectivley you'll be treating us like an eager, fresh faced new hire. You'll bring us up to speed on you and your business; getting as much lingo, context and know how out of your heads and into ours as physically possible! Now this might sound exhausting... but as with any decent marketing meeting there'll be plenty of pastries, creatives with beards and more beanbag chairs* than you can shake a stick at!
*Beanbag chairs subject to availability
Once we've coaxed this information from you, we stir fry ideas in the strategy wok and dive into gloriously nerd-tastic research, before presenting you with a truly impressive piece of work - known as the Inbound Marketing Roadmap.
You'll walk away with everything, from buyer personas, to SMART goals, to content campaign ideas; answering difficult questions including (but not limited to):
- Who influences your customer / prospect?
- What does this mean for your tone of voice online?
- What are the best mediums to reach them?
- What are the various touch points along their buyer journey?
- How do we / can we measure ROI?
- What does that mean for onsite UX (User Experience)?
- What does that mean for online branding?
This is an iterative and collaborative process - we'll do lots of research, test our findings with you and then once we're all happy, deliver you the finished article (normally about 80+ pages) outlining your required activity and suggested goals for the next 12 months. You'll also get our proposal for your first Inbound Marketing campaign, including content download suggestions, supporting onsite content and even a sample blog post which you can publish immediately!
Your unique Inbound Marketing Roadmap is then yours to cherish and implement into your everyday marketing efforts. If done right, the leads will come pouring in!
How much will this set you back, I hear you ask? Prices for an IMM start from £4,995 (+ VAT)
*The fun doesn't have to stop there - if you become an Inbound Marketing client we will elegantly implement this roadmap for you!
If this Inbound Marketing Roadmap lark floats your boat, give us a call on 0117 327 0171
