Planning a successful marketing strategy is no mean feat. Even when you think you’re doing it, the likelihood is that something will fall through the cracks, lost forever in the abyss of good intentions. After all, there’s a lot to consider:
- Are we targeting the right online audience?
- Is the content that we’re producing doing the job?
- Are we actually hitting our goals, KPIs and targets?
And that’s before you even start coming up with all the content and social media campaigns. Phew. No wonder our clients often find themselves asking “we’ve ticked all the boxes, so why isn’t anything working as it should?”
While all this planning malarkey may leave you wanting to tear your hair out and go live in a yurt on a mountain far far away from civilisation, us Monkeys live for this stuff. That’s why we offer the Inbound Marketing Roadmap, or IMR for short. It’s a comprehensive online strategy guide geared towards world domination (a.k.a. lead generation). For the next 12 months, this will be your bible.
What do I get from my IMR?
Firstly, we’ll kick off with a workshop. This is half a day with you and your team plus some Inbound Marketing Monkeys to cover the following:
- Who are you?
- What’s your mission, vision and values?
- Who are your ideal customers?
- What do you want to achieve?
- What’s going to hold you back?
- What are your plans going forward?
The purpose of all this is to bring us up to speed on you and your business; feeding us with as much lingo, context and knowhow possible for us to really understand your brand and your audience. We aren’t total sadists though - like all good marketing meetings, expect multiple cups of a caffeinated beverage of your choice, a plethora of biscuity goodness and more bean bag chairs than you can shake a stick at.*
* Bean bag chairs subject to availability.
Once we’ve coaxed all this juicy info out of you, we’ll dive into our gloriously nerd-tastic research before presenting you with the final IMR. You’ll walk away with everything you need to get the show on the road, from fully-fledged buyer personas to SMART goals and content campaigns. We’ll also answer all those difficult questions, including (but not limited to):
Who influences your customer / prospect?
- What does this mean for your tone of voice online?
- What are the best mediums to reach them?
- What are the various touch points along their buyer journey?
- How do we / can we measure ROI?
- What does that mean for onsite UX (User Experience)?
- What does that mean for online branding?
This is an iterative and collaborative process. We’ll do a ton of research, test our findings with you and once everyone is happy we’ll deliver the finished article in person - usually around 80+ pages outlining everything you should do for the next 12 months. As well as the plan, you’ll get blog and social media campaign ideas, including blog titles and supporting onsite content.
The IMR will be totally unique to your business, to be cherished and lovingly implemented into your everyday marketing efforts. If you become a retainer client, we’ll support you along your new inbound marketing adventure, giving guidance for any questions or challenges that may arise.
Sounds great, but how much will this set me back?
Prices for an IMR start from £3,500 (+ VAT). The fun doesn’t have to stop there though. Level up to become an Inbound client and we will elegantly put into practice everything we have suggested, so you can sit back and enjoy the leads.
If you’re as excited about the IMR as we are, give us a call on 0117 327 0171.
