“It's like a boulder rolling down a hill - you can watch it and talk about it and scream and say Shit! but you can't stop it. It's just a question of where it's going to go.”
Tom Wolfe, The Electric Kool-Aid Acid Test
Marketing automation is what gets you hooked. First, they lure you in by telling you how you can nurture all those strangers through the Inbound Marketing funnel and turn them from website visitors into leads and delighted customers without lifting a finger. Before you know it, you're donning the orange robes of a true HubSpot acolyte and downing all the Kool-Aid your HubSpot representative instructs you drink.
A HubSpot Partner for Bristol, UK.
At Noisy Little Monkey, we resisted drinking the HubSpot Kool-Aid for years.
Then, 18 months ago, HubSpot approached us asking if we'd be the partner for Bristol. We didn't want to be tied down to a particular piece of software to deliver amazing Inbound Marketing campaigns for our clients. We wanted to remain agnostic... Yet Kieran, our persistent, dour HubSpot rep wouldn't let us off the hook.
He gradually convinced the monkeys that HubSpot's CRM, tied to its COS (Content Optimisation System - better than a Content Management System) would fit our sales and marketing methods perfectly. We were sold.
12 months of testing HubSpot proved it works.
Before we recommend a service, product or supplier for any client, we like to test it on ourselves. We've always done this. So, when HubSpot insisted that we commit to 12 months of Inbound Marketing for ourselves as well as for our clients we were like, 'sure, no problem - sounds good'.... We quickly realised the following:
O. M. G. It is hard to move from saying you'll do Inbound Marketing for 12 months to ACTUALLY DOING INBOUND MARKETING FOR 12 MONTHS.
Seriously, it's been hard work (as evidenced by the masses of useful articles we've produced). We've had to change the way we operate; treating ourselves like our best client, rather than letting our own marketing slide when we've been snowed under with client work. But, the results speak for themselves. You'll see that our website visitor traffic was already pretty healthy and our conversion rate was OK too *pats self on the back* but now it's PHENOMENAL:
Website traffic is up 64% year on year
Contact forms filled on the website has gone from several per month, to several per day.
Want to know a secret?
We've tested this on a couple of B2B clients too, for six months, and the results speak for themselves.
One client has reduced their spend on AdWords from £18,000 per month to £3,000 per month. Another has seen enquiries from web traffic jump from 5 per week to 5 per day!
We drank the HubSpot Kool-Aid. It's GOOOOOOOOOD!
HubSpot has given Noisy Little Monkey and its clients fantastic results and now we want to help your business achieve the same levels of success.
You: "But, why do I need your help to use this software?"
Well, whilst the results of using HubSpot can be great, just like any Automated Marketing Software, HubSpot's set-up and implementation can be hard; it can take a long time to see results - this isn't ideal when your boss is breathing down your neck about hitting sales targets and delivering ROI.
This is where we come in.
Our Inbound Marketing Certified and HubSpot Certified team are here to help you, wherever you are in your HubSpot journey.
Have you only just heard of HubSpot and need a demo? We can help.
Are you already using it but need some coaching? We can help with that too.
Are you absolutely at your wit's end because you know it's going to be ace but you're just totally stuck with how to get started on all of this? Oh boy, we've been there and bought the (HubSpot branded) T-Shirt.
Excellent. You can get in touch by filling out the form on the side of this page. Or, if you're one of those strange people that actually enjoys human contact, we organise a quarterly event called a HUG (HubSpot User Group) in Bristol. You can come along to one of those and chat with us in person. We'll even start rolling you a fat one* (this is Bristol, after all) to help with the comedown from all that Orange Kool-Aid.
*Joke. We are not offering you drugs.
Image credit: https://www.landscapeleadership.com/hs-fs/hub/175551/file-333750116-png/images/hubspot-orange-kool-aid-man.png