At April's HubSpot User Group, we were joined by Rosie van den Broeck (Senior Customer Success Manager at HubSpot) where she taught attendees about how to set up a successful sales and marketing alignment.
She covered:
What sales enablement is
How to set up a lead qualification matrix
Tips on identifying lifecycle stages and who owns what
Setting up a Service Level Agreement
Closed-loop reporting to measure your success
You can find the slides, resources and recording below , enjoy!
Slides
Resources
If you're after some additional resources to help with your sales and marketing, you might want to check out:
