Inbound Marketing is a digital marketing methodology that helps businesses to turn strangers into delighted customers by
Levering the online research phase of a purchase to drive people to a website. Optimising the visitor journey on that website to help people make a buying decision.
Using marketing automation to engage people during protracted buying cycles.
When software company HubSpot coined the term "Inbound Marketing" we shied away at first. However, over the years they've evolved the Inbound Marketing methodology and, while it does still feel a little contrived occasionally to us Brits, it really works.
...the inbound methodology gives us a common language we can share with our clients, which considerably speeds up the process of getting results. It provides a foundation for the Inbound Marketing Roadmaps we develop which define the digital marketing strategy for our clients. Last but not least, Inbound Marketing is the framework upon which we can make our clients more profitable.