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    • Free Guide: How To Develop Your Measurement Framework

      You can't define sound marketing objectives without knowing the key objectives for your business as a whole.

      This guide will help you develop a clear understanding of your organisation's business objectives and directly map your day-to-day activity to influence them in a meaningful and measurable way.

      Want to get started with your own unique measurement framework?

      It's as easy as ABC. In this guide you will learn:

      • How the traditional sales funnel still applies online
      • How it applies in the context of Google Analytics

       You'll develop:

      • A relevant online strategy
      • The most effective online tactics for your business
      • Meaningful website goals
      • A set of KPIs to monitor, month on month, year on year.

      Stop guessing what's important and start winning - download the guide today!