You can't define sound marketing objectives without knowing the key objectives for your business as a whole.

This guide will help you develop a clear understanding of your organisation's business objectives and directly map your day-to-day activity to influence them in a meaningful and measurable way.

Want to get started with your own unique measurement framework?

It's as easy as ABC. In this guide you will learn:

• How the traditional sales funnel still applies online
• How it applies in the context of Google Analytics

 You'll develop:

• A relevant online strategy
• The most effective online tactics for your business
• Meaningful website goals
• A set of KPIs to monitor, month on month, year on year.

Stop guessing what's important and start winning - download the guide today!