You can't define sound marketing objectives without knowing the key objectives for your business as a whole.
This guide will help you develop a clear understanding of your organisation's business objectives and directly map your day-to-day activity to influence them in a meaningful and measurable way.
Want to get started with your own unique measurement framework?
It's as easy as ABC. In this guide you will learn:
- How the traditional sales funnel still applies online
- How it applies in the context of Google Analytics
- A relevant online strategy
- The most effective online tactics for your business
- Meaningful website goals
- A set of KPIs to monitor, month on month, year on year.
Stop guessing what's important and start winning - download the guide today!