Does the thought of measuring ROI send you into a pit of despair? You're not alone.
This guide focuses on the easiest ways to report on how your marketing efforts turn into revenue for your business.
This ROI toolkit will guide you through:
- How to define success
- What to measure on your website
- What to measure on social media
- The tools to measure social media ROI
- How to ensure the quality of your data
- How to set up 5 key reports in Google Analytics
It doesn't matter if you're a total newbie or a marketing dinosaur, this guide will help you define and report on what counts.
