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    • Ah, social media. Is there anything better than spending your working days retweeting memes and thinking up puns?

      But there usually comes a point when you've got to stop plugging away at social media campaigns and consider what effect this is all having on the ROI of your business.

      Compare vanity metrics and hard conversions with this measurement template:
      • Compare social follower growth with conversions
      • Track social engagement
      • Analyse trends over months and years
      We use Google Sheets (like Excel but online) so it works for PCs, Macs and probably even your phone. Unless it's a Windows phone or a Blackberry, which is your own fault and you should be ashamed of yourself.
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