Get the template here.

Learn how to track the success of your social media campaigns.

Ah, social media. Is there anything better than spending your working days retweeting memes and thinking up puns?

But there usually comes a point when you've got to stop plugging away at social media campaigns and consider what effect this is all having on the ROI of your business.

Compare vanity metrics and hard conversions with this measurement template:

• Compare social follower growth with conversions
• Track social engagement
• Analyse trends over months and years