Ah, social media. Is there anything better than spending your working days retweeting memes and thinking up puns?
But there usually comes a point when you've got to stop plugging away at social media campaigns and consider what effect this is all having on the ROI of your business.
Compare vanity metrics and hard conversions with this measurement template:
Download this Buyer Persona eBook to delve deeper into the minds of your audience and deliver the content they will really engage with.
- What buyer personas are
- How to create buyer personas for your business