We'll present the draft ideas to you, backed up with extensive data prior to delivering the final Inbound Marketing Strategy to all partner agencies and your in house marketing department.
Before starting research you'll benefit from a couple of goal setting phone calls followed by a facilitated 1/2 day workshop with your team, over Zoom or at our offices.The outputs of the calls and workshop suggest the best resources to use to produce growth in web traffic, leads and new business.
The key will be the production of content for your website. This content will be the main driver to continue to deliver growth in organic search traffic and social media engagement.
A detailed 3 month Inbound Marketing Strategy
Your plan will typically consist of 50+ pages broken down into key areas. You'll receive SMART goals aligned with your broader organisational goals, Marketing Personas, Conversion Funnel, Search Term Research, a Calendar for Content and Social Media output, Content Downloads, Lead Nurturing, as well as essential website fixes to optimise you site performance.
Goal Setting Meetings
We'll chat with you over the phone, via Zoom, or in person to set goals, as well as conduct a half day workshop with your team. We want to give your team the coaching and training they need to implement all of the juicy tips we give you.
Tools and resources
You'll know which tools and resources will be the best for you to use to produce growth in web traffic, leads and new business. The key to this will be content production that will continue to drive organic search traffic and social media engagement.
Once your Inbound Marketing Strategy is delivered and adopted, you have several options. You can go away and implement all of the juicy hints and tips we've given you to improve your digital marketing strategy. If you're short on time and resources, we can do all of the work for you; managing content creation, social posting as well as campaign development. Or we could do a mix of the two!