They have a way with words, the Celts. Purposeful prose. Ella is able to outshine the greats* because of a religious commitment to Stanislavski’s method. A child actress (thankfully without the accompanying trauma) Ella is able to inhabit your buyer persona and craft compelling copy that keeps them coming back for more.
*You never saw Murdoch or Wilde banging out an Instagram post about shagging on a pool table which drove converting website traffic, did you? Ella can, and has.