Make Your Smart Bidding Smarter Than Ever

In conversation with Michael Patten

Do you run Facebook ads, Google ads, LinkedIn ads or measure conversions from online traffic sources in Google Analytics? Then this episode is for you!

Michael will share tips to help you improve the performance of paid media campaigns. Scroll down for a breakdown of what you'll learn!

Thursday, 17th June
3pm, UK time

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About the up-coming webinar...

On the next episode of Business as Unusual, Michael Patten (Data Strategist at Launch Online) will be giving away his tips for boosting the performance of paid media campaigns.

He'll discuss:

  • How to use micro-conversions as beacons for smart bidding in online advertising
  • How to use conversion value for micro-conversions
  • The loss of conversion data due to cookie compliance and how you can work around this
Photo of Michael Patten


Data Strategist at Launch Online UK

Whilst most of Michael's family are from Cornwall, he's spent most of his life in Bournemouth where he currently lives and works.

Michael has so far spent his career working for Google Premier Partner agencies, previously working as a Digital Marketing Strategist at Redweb and since the start of 2021, joining Launch Online as a Data Strategist.

Previous Speakers Include

Ayat Shukairy 
Ayat Shukairy
Photo of Carrie Rose
Carrie Rose
Rise at Seven
Crystal Carter, Optix Solutions
Crystal Carter 
Optix Solutions
Luke Summerfield

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